We are seeking a Technology Content Writer in a Full-Time role. The location will be based out of our office in Bangalore, Karnataka.
We are looking for someone that can write technology content based on audience personas and psychology.
This position is not for someone that has experience with or loves writing screenshot-based technical product user manuals and technical reference guides.
This position calls for someone with that can manage multiple content-related tasks and work-streams on deadline, writing content used for marketing, creating inbound marketing campaigns, writing content specific to a lead / prospect, managing social media content, analyzing marketing and web metrics that result from the content, provide marketing support, R&D with respect to prospects, and most importantly content that is based on SEO and key words.
Job Duties & Required Skills
Conduct research on industries, products, competitors and technologies relevant to XcelPros.
Leverage research to build content strategy and deliver content on a weekly basis.
The primary objective for the content would be to help with the positioning of the company, service and product.
Content will be catered primarily to the American markets. You need to have prior experience working with companies / customers in America.
Job requires that you develop a good understanding of trends and challenges within Chemical, Pharmaceutical and other Life Sciences industries. Stay abreast of the developments in relevance to the products, technology and industry.
Conduct extensive research on customers and prospects and deliver content tailored for them
Lead "Content Strategy" and messaging for digital and print (including website, videos, marketing collateral)
You will be accountable to gauge the receptivity of the content, analyze metrics and alter / adjust content accordingly.
Document lessons learned and implement corrective actions to ensure continuous improvement.
Contribute to inbound marketing campaigns
Your job will involve developing content for campaigns, websites, blogs and other marketing collateral.
Your role will involve identifying trends and patterns of customer and competitor behavior quickly and efficiently.
Develop and implement content strategy for Social Media Optimization (SMO) and Search Engine Optimization (SEO)
Create and sustain a Social Media image for XcelPros and related companies / products in line with its vision.
Strong oral and written communication, presentation, analytical, and organizational skills are required
Journalism background required
You are required to plan, organize, and execute multiple projects with timeliness and accuracy.
You may be involved in the viability analysis, business case development and design of new products that XcelPros may embark on.
Manage blog content calendar and brainstorm ideas for new content
Your job will involve authoring of blogs, whitepapers, eBooks and publishing documents related to the product, process and / or industry, creating content and an internal knowledge base for XcelPros.
Help build and maintain relationships with industry experts
Manage multiple projects and work streams and other office activities while maintaining tight deadlines and high-quality work
Create project timelines and execute them on schedule
Write and send out monthly eNewsletter including design coordination with the related vendor / resource
Assist with speaking engagement preparation for the senior leadership team (presentation preparation, tweet drafting, listing updates)
Put together weekly & monthly social media and SEO reports for the content you generate
You need have a very good understanding of keywords and how they can be leveraged to attract content
Perform other job related duties as assigned.
"Can do" attitude
Highly motivated to bring fresh thoughts to the table
Highly creative and most importantly willing to exercise it
Self-starter and self-learner, focused on research and learning
Ability to play a variety of roles and most importantly take accountability
Ability to communicate openly and embrace various perspectives without judgement
Believe in a "No politics" attitude. Politics can be detrimental to yourself and the organization.
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